ICF Announces New Partnerships for 2024 Season

The International Canoe Federation has unveiled a series of partnerships as it prepares for the 2024 season. Joining existing partners Braca-sport , Dansprint, Nelo and Plastex are new Gold - level Partners: Hangzhou Kayford Branding Company , Hua Ao Boats , Ironmaster, Osah Drypak , and Peishing . Additionally, the federation continues to strengthen its strategic initiatives with industry leaders Alibaba and Deloitte. Prowave and Sports Camps have both decided to strengthen their engagements with the federation and step up to Silver-level Partners, while Anjana Marine Sports and the Peace and Sport Foundation also continue. “ICF’s mission to create a cohesive global paddle sports community presents an ideal opportunity for partner brands to connect with a passionate audience united by their love of the sport,” said Stuart Roach, Global Director of Growth and Communications for the ICF. “We want our brand partners to be part of our athletes’ inspiring stories and, with their support, we are able to invest in telling those stories through high-quality TV broadcasts that air around the world and make Canoe Sport a truly global proposition.” These important collaborations underline the development of paddle sports worldwide, with Asia among the continents to experience rapid growth across the ICF’s disciplines. This is reflected by the ICF’s agreements with four Chinese companies in Hangzhou : Kayford Branding Company , Hua Ao Boats , Ironmaster and Peishing . All four firms are helping to increase the presence of paddle sports in China and across Asia. Hua Ao Boats and Peishing are both manufacturers of high - quality equipment, with the latter focusing on Dragon Boats. A long-term partnership has been agreed for Peishing to help develop Dragon Boats, while Hua Ao Boats will offer boats for the Canoe Sprint and Canoe Slalom disciplines. They join the ICF’s partnership roster that features fellow boat manufacturers Nelo and Plastex whose established agreements have...

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