SUP world titles among events to be shown worldwide through new Chinese partnership

The International Canoe Federation will stream this year’s Stand Up Paddling World Championships to the world after launching a dedicated Chinese-based live streaming platform which will include local language commentary. The ICF has engaged Lausanne-based H&A Media to help launch and manage the new platform, which will cover a strong roster of major international canoeing events and those scheduled to take place in China. Canoe marathon, stand up paddling, dragon boat and canoe slalom are just some of the disciplines which the ICF will take to China in 2019 and 2020. It reflects the exciting growth of canoeing in the region, in the build up to the Tokyo 2020 Olympics and the 2022 Asian Games in Hangzhou, China. “China is a very important market for the ICF, so it is essential we have strong media visibility to build on our presence,” said ICF secretary general, Simon Toulson. “Our strong television partner, CCTV, and our collaboration with H&A Media will give us valuable Chinese knowledge. The inclusion of a youth-orientated digital platform, using Chinese language, will take our sport to the next generation of local athletes.” The live streaming will be available on Huya TV for free. Huya TV is one of the fastest growing digital platforms in China. “With the full support of the State Administration and the international governing body, Chinese Canoe Association will host several ICF World Championships in the near future,” said Li Xin, Chinese Canoe Association secretary general. “We appreciate ICF’s confidence and support in the China market and look forward to delivering world class events.” H&A Media director Guy Horne said the partnership with the ICF will help build a solid platform for canoeing in China, one of the fastest growing sport markets on the planet. “Live-streaming offers immediate and accurate audience feedback on the popularity of international sport properties into the China market,” he said. “Between our Lausanne and Beijing teams, Huya TV...

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